Novacolor Is Searching for Its Next 10 Ambassadors, and the 2027 Class Could Include You
Novacolor has named Ambassadors for years, but 2027 marks the first time the selection has been open to the public. If you work with Novacolor products and have a project you are proud of, this is your chance to be considered for one of ten spots in the Novacolor Ambassador Class of 2027.
I get asked often what it actually means to be a Novacolor Ambassador. It is recognition as one of the faces of the brand internationally, a spot alongside other decorative finishers whose work represents what these materials can do at their best. For anyone building a business around decorative finishes, that kind of visibility opens doors, and it puts your work in front of an audience well beyond your own client list.
How to apply
Submitting your project is straightforward. You will need to include:
The project that best represents your work
Between 4 and 8 images, ideally a mix of styled shots in finished, furnished spaces and close-up detail shots that show the texture
Your favorite and most representative image from the project, which gets used if your submission advances to the Social Battle round
Full credits for the project
Everything is submitted directly through Novacolor's official application form.
What the jury is looking for
A multidisciplinary panel will review every submission against four criteria: originality, innovation, aesthetics, and technique. There is no single right kind of project here. What matters most is that the work shows real skill and a clear point of view.
Key dates
Applications close September 30, 2026
Jury evaluation wraps up October 30, 2026
The Social Battle, where the public helps select the tenth Ambassador, runs November 3 through 9, 2026
The full 2027 Ambassador class is announced between November 30 and December 4, 2026
Before you apply
The complete contest rules are worth a read before you submit, since they cover eligibility and image requirements in more detail than we can here. If you have a project that shows what you can do with Novacolor finishes, we would love to see you put it forward!
